No. The book is simple enough to go back and fill in for an older kid. With a camera roll and a few old texts, most parents with older kids tell us they’ve been able to fill in most of it. The point isn’t to capture everything, just the things that matter to you. Parents have started at eight, at eleven, and even one at twenty-two!

Whenever you like. The book opens with your family tree and a short pregnancy section, then the day they’re born, then a few pages for every year to eighteen. Plenty of parents order it before the baby comes and don’t write a word the first year. Nothing on the page goes stale while you wait.

Most baby books want daily entries, dates and measurements, so one busy month puts you behind. This one asks a handful of questions a year: favorites, adventures, the cute things they said. Pick it up every few months, or even once a year around their birthday.

Yes. People give it for baby showers, first Mother’s Days, and a lot of new parents’ Christmas lists. Add the baby’s name to the cover and it arrives already theirs. Not sure which color they’d pick? A gift card lets them choose. Around the holidays, check the shipping deadlines on the product page.

Some. It isn’t a dedicated photo book. It’s built for writing down the things you want to remember. There are blank pages at the end of each year that fit Polaroids or mini prints if you’d like to add a few.

Yes, if you’d like. It’s optional: the name is imprinted on the linen cover, up to ten characters, for $20 a book. Imprinted books take an extra 5–7 business days before they ship, so around the major holidays check the shipping deadlines on the product page.

Return it for any reason within 30 days of receiving it for a full refund. No questions asked.