After feeling guilty about missing time-sensitive things in our own kids' baby books, we spent a year designing a book focused less on documenting statistics and more on the things that actually matter - the moments, memories, and unique insights that we’d want to cherish for years to come.

Niether did we! The good news is, this is the journal where (with the help of old calendars, social media, photo reels) going back is actually possible. And remember, it doesn’t need to be perfect! It just needs to be heartfelt.

The goal is for this book to become an heirloom that gets passed on to future generations. For this reason, these books are made entirely in the US and we personally oversee every step from sourcing, printing, binding, and fulfillment. The covers are 100% cotton and use no plastics or artificial coating. Each book is individually bound using the smyth-sewn method, making them extremely flexible and virtually indestructible.

Not sure if this journal is right for you? We get it, sometimes you just need to have it in your hands. Go ahead order the book, open it, flip through the pages, and if you decide it’s not the right fit for you simply send it back using our return portal . We only ask that the book be in its original condition, and for a small fee of $3 to help with return shipping costs.